The Most Important Components in Digital Marketing
The Most Important Components in Digital Marketing



Hey, guys Welcome to the present lesson two of digital marketing mastery course.
I hope until now you have to Enjoy the lesson one and also introduced yourself.

In lesson one, I gave you an summary of digital marketing.

In today's lesson, we will be talking about all the makes up digital marketing.

Before starting with this lesson, one important thing.
All the articles in this digital marketing course are interconnected.

So, to understand the next article, you have to read this article until the last.

And if you're getting to become a specialist in one among these fields, then you would like to travel deeper than it and master it.

Also, I should mention one very important point. Digital marketing is highly dynamic.

So you would like to constantly learn new things, and apply an equivalent .

Now, I will go through each component one by one and give you an overview of a detailed explanation will be given in the later article.

Hey guys, welcome to the lesson two of this digital marketing mastery course. Today's is really exciting because I will be giving you an overview of what you will be learning in the next few days.

Just a humble request to all of you to please read this article until the last, because I have an extremely important step that I need you guys to do to learn digital marketing.

Without that step, you will not be ready to learn anything.
I won't make this article too long.

So these are the primary components of digital marketing, Search engine marketing, social media marketing, searching optimization, content marketing, email marketing, web analytics, conversion rate optimization and then the sales funnel.

Now, you'll be ready to build sales funnels as long as you recognize the remainder of the items . Now, since you are just starting your digital marketing journey, I won't expect you to become an expert in all these fields.

Rather, these are very specialized fields. So, there are jobs for just program marketing, there are jobs for just social media marketing. Similarly for search engine optimization or SEO. Similarly, for content marketing, email marketing, and web analytics.

But as a digital marketer, you must know all of these at least the overview of how this works. Then, later on, you can find a specialization for yourself, the one that interests you the most.

Get specialized in it, and become an expert therein . Usually, there are two options. Either you become an expert in one particular field and grow like that, or secondly, you'll get an honest level of understanding altogether these fields and become a digital marketing manager.

Where you will be handling all the people of varied domains. So, let's start with search engine marketing. Now, i'm sure that each one of you want to have searched something within the Google program , right?


Like Valentine's week is going on, so either you're a boy or a girl, you might have searched on Google for some, like, "gifts for boyfriend" or "gifts for girlfriend".So, if you're a man like me who likes creativity, then you would possibly have searched on Google like"gifts for a girlfriend..." etcetera, etcetera, right?

So, you want to have seen tons of ads on Google. Like here I'll show you the query "buy mobile".So, bost of these listings are ads."Get New Phone with Visible" and "Cell Phones New Mobile Phones..."As you can see the word here, "Ad".So, these two are ads, and these are organic results.

So, let's say if you're a new business. You've just opened up your website. Then you will not be ready to rank yourself on the amount one position. Because Flipkart has done tons to urge this favorite position.

So, to drive traffic to your website, you would like to get Google Ads. So, that you simply can instantly get yourself within the favorite or number two position.

You can do this using Google AdWords.So you can pay money to Google to get ranked in the number, one or number two results depending on the quality score of your ad. So, this is what search engine marketing is.

Learning the art of running good Google ads that really make money for the business. So, it'd look simple that you simply just need to find the keywords and begin the ad, but honestly, it's not that, simple. It's a complicated field where you've got to find out tons of things.

The optimization, the proper keywords, and there are numerous strategies therein . We will be covering all of that in the GoogleAdWords.You must have seen that I am only talking about Google AdWords.

Because there are other search engines also , like "Bing" and "Yahoo", etc. But since Google is dominating the market, so when I'm pertaining to program marketing, I'm pertaining to Google AdWords.

But yes, you'll even run "Bing Ads" and "YahooSearch Ads" also . Now, most of you want to only realize social media marketing, because for this digital marketing course we are targeting the school students and other people within the age group of 18 to 25. So, you want to be using "Facebook", "Instagram" or even the new apps like "TikTok" or "MusiCelly".

So, of these emerging social media channels, they need an enormous , huge audience. Like "Facebook" has multiple billion people on their channel Similarly, "Twitter" has its audience. And now people are moving from "Facebook" rather to "Instagram".

Now, "Instagram" is that the new trend of the new social media in 2019. And whenever there is a huge audience, there are opportunities for advertisement.

So, this is often where social media marketing comes into play. Now, social media marketing refers to the method of gaining traffic or attention through social media sites.

Now, there are two sorts of social media marketing, first is organic and secondly is paid. Now, "Facebook" is a massive advertisement channel. Like the link during this free digital marketing course.

The majority of you must have seen our ad on Facebook. It could are a video ad, it could are a picture ad, but we are really that specialize in "Facebook" for the marketing of this digital marketing course.

So, social media marketing is basically effective when your audience is competitively younger, because you're ready to reach an enormous audience.

Also, social media marketing has various world angle. Like once we mention "Instagram", we have"Instagram Influencer". So, we can hire a few influencers and you market through them or we can also grow organiCelly.

But primarily, when we talk about social media marketing, we are looking for more engagement, we are looking to drive more customers and primarily we'll be focusing more on "FacbookAds".Because that is a channel that's extremely popular and provides amazing results.

we'll be learning the ins and outs of Facebook Ad, within the future lesson, but yes, i will be also browsing Instagram, specifiCelly because that's a channel which will definitely grow in the coming years.

I have a video specifiCelly dedicated to Instagram. And yes, the video is dominating 2019 and also within the coming years, YouTube will uh...become the large boss of media marketing we'll be talking about the way to start a channel, optimize the channel, the way to gain subscribers, the way to increase watch time, and even uh...YouTube Ads. Now, let's mention my favorite channel that's program Optimization, also referred to as SEO.

It is the method of driving traffic from search engines like Google, Bing, Yahoo, etcetera to your website. Now, the simplest part about SEO is that the traffic is free.

Like this instance , we took for program marketing, like "buy mobile".These two are ads. But the primary result here is of Flipkart.com "Mobile Phones" too. Now, Flipkart doesn't need to pay Google to rank here.

Let's say ten thousand people searched the keyword "buy mobile" daily on Google. The average click for the primary result's somewhere on the brink of 60 to 80 percent.

let's say that 70 percent of the people click on the first result here, Flipkart is driving seven thousand of daily free traffic all the people who buy the mobile from Flipkart after going from Google search results, that's profit for Flipkart.

Without even paying for the customer acquisition cost. Like, whenever you are running Facebook Advisor even when you're running the SEM. Like the search engine marketing ads. Here, you have to pay money to Google. Whenever someone clicks here, for instance we click here.

Since I clicked on this ad, V's'ble had to pay money to Google that is the power of search engine optimization Once your article starts ranking on Google search engines, you'll be driving free traffic and every one the cash you create after the traffic, visit your website which will be a profit.

that is the rationale I focus tons on program optimization i will be sharing all my techniques on how I rank my website on Google search results, favorite position.

So make sure you watch the SEO lessons as well, in the future articles. So primarily, SEO divided three primary categories: "Black Hat SEO”, "White Hat SEO" and "gray hat SEO".

All these will also be discussed in future lessons. Now, content marketing has been extremely popular in the last few years now. Because the customer acquisition model has changed.

Content marketing may be a very strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to draw in and retain a clearly defined audience to drive profitable customer action and as always, if you've got any questions, any doubts, you'll discuss this text , I hope you learned something new, I'll see you within the Read More.