Search Engine Marketing
Digital Marketing Top Modules

Search Engine Marketing

Search Engine Marketing, SEO | Digital Marketing Top Modules

Hey, guys Welcome to the present lesson two of digital marketing mastery course.
In today's lesson, we will be talking about all the makes up digital marketing.
Before starting with this lesson, one important thing.
All the articles in this digital marketing course are interconnected.
So, to understand the next article, you have to read this article until the last.

Now, this definition may need sounded very complicated, but in simple words, content marketing is all about creating content, in order that you'll provide value to your prospective customer. So, let's say, in my case, i'm teaching digital marketing. Now, you guys are consuming this free content and a few of you would possibly even be liking the content. Some of you might like my approach to teaching. So, if in the future if I create a paid course, and I sell it to you guys, so you might just purchase the product. Because I even have already given you such a lot free value.

So much free content that is the power of content marketing. Giving value to your customers, or rather prospective customers, and showing them the advantages of joining your services. If it is a SAS product, software aware service, then I can give them a free trial, I can give them a comprehensive blog post, I can give them a free video course. Similarly, if I am an eCommerce company, I can create wild content, top ten list of all articles and then drive people to the website there are numerous ways of doing content marketing.

And especially within the previous couple of years, and also within the coming years, content marketing are going to be extremely beneficial for businesses to drive customers. So, we'll be talking all about this within the content marketing module, where I'll even have many case studies for you. Now, let's talk about email marketing.

which I really love. Honestly, in India, specifiCelly, email marketing is not that popular. Companies are using it but primarily the blogger and indie influencers aren't using email to speak with their audience. I'm a robust believer in email marketing, especially within the affiliate website that I've shown you the analytics for that.

Email marketing is additionally forming an enormous chunk of revenue. Take the case of this digital marketing course. How am I delivering you the lessons? I am supplying you with all the teachings through email, right? for me, email marketing becomes extremely important for my business.

So, email marketing isn't just uploading an inventory of individuals to send to and spam them. It's much more complicated than that. You also need to use specific tools, you furthermore may need to know the design of writing the emails, creating trip sequences and every one . So, all which will be discussed within the email marketing module.

So, confirm you watch that video also until the top . Web analytics is the process of analyzing the behavior of visitors to a website I will be showing you the process of web analytics and how to use analytics for your advantage in the analytics module. Now, sales funnel is a particularly important a part of any business.

Because the ultimate goal of a business, touse digital marketing, is to drive sales, to make a profit, to sell their product or services. To create a sales funnel, you have to have the knowledge of a comprehensive digital marketing approach. You need to understand all the work details of digital marketing so as to make a profitable and successful sales funnel.

An idle sequence of events someone goes through to travel from traffic to repeat customers is that the whole essence of sales funnel. It's a system that adds and removes the barrier for someone to become a customer or a repeat customer when it's appropriate. Let's say Flipkart is selling mobiles. So, they could even show the advertisement on Facebook, so you would possibly be browsing the timeline then you suddenly see a billboard from Flipkart.

So, you weren't getting to visit Flipkart, you would possibly not even realize the new mobile launch, but within the ad, you would possibly see a replacement phone, so you'll click on the ad, you'll visit the web site and you would possibly even purchase. This funnel has four important steps: awareness, interest, decision, action. Now, this might sound very complicated, but in simple steps, consider yourself as a customer and think through the journey as a customer to shop for a product. So, first of all, you would like to form the customer conscious of the merchandise . Like, in my case i'm supplying you with everything for free of charge , the free digital marketing course. So, first of all, you would possibly have seen my Facebook advertisement or the other banner advertisement on any of the web site , right? So, that is the awareness section.I'm getting your attention because you donat knows me, you don't know who Vikram is, you don't even know about my existence.

So, first of all, i want to form you aware. Second, is to grab your interest. Now, i'm teaching everything for free of charge .now, this course is sold by the varied institute for around 60,000 to 70,000 rupees. Now, I am giving everything for free because I have experience of seven-plus years. Now, this for a customer is interesting. Because they do not need to pay any money, and that they are adding a really important, and a really unique skill in their resume.

Now, comes the decision. Now, you're in my learning page where I'm telling you that I am giving this free course and these are the benefits, etcetera and I'm asking you for your email address you have a decision to make Either you can close the tab, or you can think about it, look at the benefits of digital marketing and you might even enter your email.

Now, if you enter your Email ID, that will become an action you took an action for me, my sales funnel is, first making you aware of my existence, about my offer then getting your interest, helping you create the choice of joining the digital marketing course, and making you're taking the action of entering your email ID.

It's a very simple sales funnel because, honestly,this is not exactly a sales funnel because I'm not selling you anything. Everything is free in this case. Similarly, you'll correlate it with any product-owning company or a service-based company. First, they have to grab the attention of the awareness, then the interest, then the decision and then making the people buy their product or service.

The costlier the merchandise , the longer and more complicated the sales funnel are going to be . Because it's harder to get someone to pay. All of these might sound confusing, but trust me it's not. Just keep watching the teachings , ask all of your doubts within the comment sections below, or maybe within the Facebook group. And soon you'll become a digital marketing pro.

Another important area is conversion rate optimization this is a moderate concept in digital marketing but a very important one. Conversion optimization helps you in getting more out of your funnel.

Like in the last case when it cost more in the sales funnel I'll again take this example here we have a landing page of the free digital marketing course.

Let's say 100 people visited this page and out of these hundred people, let's say 30 people put their email ID here and subscribe for the course If I can get 50 people to subscribe for an equivalent course rather than 30, then for an equivalent cost, i'm getting more benefit, right?

Because I am already spending money to acquire those hundred visitors if more people are entering their emailID that's a better conversion rate for me this is where conversion rate optimization comes into play.

So here you must have seen this exit pop-up after some time, this pop-up opens up this helps in getting a better conversion rate optimization, getting more email subscribers this is a tactic for conversion rate optimization.

Similarly, there are many various tactics wont to increase the conversion rate of a learning page, or a product page, or a sales page. In essence, CRO is all about the percentage of people going from one stage of the funnel to the next stage now, CRO can drastiCelly affect the performance of your funnel.

Because for the same expense, you'll be making more money from your funnel and CRO is all about A/B testing A/B testing is when you test two different variants and see which one is performing better I'll again mention that this all might sound confusing, but once you get the hang of it, it will be a piece of cake. now, there are other modules for digital marketing also , like eCommerce marketing, video marketing, influencer marketing we'll be covering all of those in our module.

So don't be concerned , you'll become a professional digital marketer by the top of this course. Now, this is the important step I was telling you about at the start of the article. In my seven-plus years of digital marketing experience, one thing I can tell you is that I have learned digital marketing not by reading article or not by reading articles, yes, I have done that as well.

I have read a lot of articles read thousands of articles I have bought expensive courses, just to learn what I am teaching you today. But the important learning came once I started implementing everything.

The best thanks to learn digital marketing is thru practice. I'll keep mentioning the same line again and again in future articles as well. But trust me guys, if you have taken this first step of learning digital marketing, make sure you don't waste your time by just looking at the article, but rather implement, rather take action.

Digital marketing is not like a book where you just mock-up things and clears the exam here it is everything about the practice you need to implement everything I tell you in all the article and the first step, is to start a blog Practical knowledge is hundred times more powerful than compared to theoretical knowledge.

You'll read the article, you'll think that you have understood everything, you'll be able to implement it when the time comes but trust me guys, I used to feel the same, I wont to think an equivalent but I only succeeded once I started implementing everything.

And the best decision of my life was to start out blogging. I still remember the day, I was doing my job, my first salary was carried to my bank account and my first online purchase was hosting.

Some of you might not even know what a blog is, or how to start a website, how to start a blog, how to even create a passive income through a blog. All these will be taught to you in the next video.But I just want you to understand that if you want to learn digital marketing if you want to become good at digital marketing, you will have to practice. And the best thanks to practice is to implement everything on your blog.

So, in the next article, I'll be telling you all about how you can start your own blog, how you can follow your passion and create a blog about what you like. also, having a blog in your resume, really easily assist you call at starting out.

And don't just start the blog just because you want to practice you can also create income sources from the same blog. Just a couple of minutes ago, I showed you the instance of 1 of my websites. Which was driving 1.2 million visitors? Almost 100,000 people monthly and from that i used to be making quite $30,000 every month.

Now, i'm not saying that you're going to be ready to achieve an equivalent results because on behalf of me it took a few years but eventually , i used to be ready to achieve it. Because I had a vision because I started my first blog.

So, whatever I teach you in future articles, in future lessons, you can implement everything on your blog and then you can become a master at it. The best part about digital marketing is that you simply do not have to travel to an offline institute to urge the certification and every one . You can learn everything, just through your computer or a laptop and an internet connection.

This course is completely free. I am giving you everything for free to be the articles, the checklists, the community, and everything is free. I know many institutes out there who are charging 30,000 to 60,000.

I even know a couple of institutes that are charging 100,000+ for an equivalent course i do know students are unaware that everything are often learned for free of charge Even paying the cash is fine, but I even have seen the curriculum, I even have seen the topics they're teaching.

See, the thing is that digital marketing is very dynamic. Everything is changing so fast. Like a few years earlier, Facebook was everything. But today people are moving faraway from Facebook more towards Instagram.

Similarly, the tools are changing, the buyer perceptions are changing, the thanks to drive customers are changing. And the curriculum has been an equivalent for these institutes.They are still teaching what was working in 2007 or 2010. But those things don’t work anymore.

So, don't waste your money on, of these expensive courses.Rather the simplest thanks to learn digital marketing is to start out a blog. So, tomorrow i will be telling you everything about what's a website name. What is hosting? How to start your blog. I just have one small request for you. Make an inventory of all the items that cause you to happy. Like, in my case, it could are salsa, it could are guitar, it could are digital marketing.

So what's your passion, what causes you to happy? It could be cooking, it could be a guitar, it could be dogs, cats, anything. Because tomorrow, i will be telling you ways you'll start your first blog, about passion, about the items that you simply love.

So, I'll see you in the next lesson. I hope you understood all the components don't be concerned we'll be covering the detailed explanations within the future articles.

Let's mention the way to learn digital marketing.Starting an internet site is that the most vital step in learning digital marketing all the knowledge I even have , all the expertise I even have is all because I implemented everything on my website. Even today, I am constantly learning.

And whatever, I learn, I confirm that I practice it on my website. Because practical knowledge is what defines digital marketing. My biggest regret is taking an excessive amount of time in starting my first website. I give all my students the recommendation on starting a blog or website as soon as possible. As it reflects positively on their resume.Whenever I’m hiring a digital marketing person for employment in my company.

If they have a blog or a website, their chances are ten times more compared to other candidates. Every company needs an individual who has the sensible experience and not just bookish knowledge.
Practical is the way to learn digital marketing. Tomorrow, I'll teach you about what's a website name, the way to start an internet site and other basic stuff Trust me, it's super easy and you'll be ready with an internet site in no time But confirm you're ready together with your niche.

And also we've a special ebook for you, which will assist you choose the proper niche for your website. You can download it below in this article. And as always, if you have any questions, any doubts, you can comment on this article, I hope you learned something new, I'll see you in the next lesson.